The manager’s desk
iGaming guides for affiliate and streamer managers
Practical answers, downloadable worksheets and free tools for iGaming affiliate managers, streamer managers and brands planning creator campaigns.
By Alexei Volkov · September 22, 2026
30 guides
Deals & economics
CPA vs revenue share vs hybrid: compare the same cohort
Compare CPA, revenue share and hybrid affiliate offers using identical cohorts, defined NGR, payment timing and a downloadable deal comparison worksheet.
5 min read · Worksheet included
Deals & economics
What counts as a qualified FTD in an affiliate contract?
Define qualified FTDs before launch with a status model, approval rules, rejection reasons and a worksheet that separates deposits from payable acquisitions.
5 min read · Worksheet included
Deals & economics
NGR deductions: build an auditable commission waterfall
Build a contract-specific NGR waterfall that separates gross revenue, allowed deductions and commission, with a worked example and finance worksheet.
5 min read · Worksheet included
Deals & economics
Negative carryover: model the recovery before renewing
Understand negative carryover through a three-month synthetic ledger, product pooling questions and a worksheet for reviewing revenue-share renewals.
5 min read · Worksheet included
Deals & economics
CPA caps and validation: prevent unpriced acquisitions
Set count and money caps, approval cutoffs and stop rules for affiliate CPA campaigns, with a synthetic cap example and a practical control worksheet.
5 min read · Worksheet included
Deals & economics
Affiliate cohort payback: measure recovery by cohort age
Calculate affiliate cohort payback from retained contribution, avoid double-counted costs and compare equal-age cohorts with a downloadable model worksheet.
5 min read · Worksheet included
Deals & economics
Affiliate reconciliation: close the gap before invoicing
Reconcile affiliate commissions across events, deal rules, statements and cash with a variance workflow, synthetic example and month-end close worksheet.
5 min read · Worksheet included
Deals & economics
Revenue-share audit: reproduce the monthly statement
Audit revenue-share statements by reproducing eligibility, NGR, tiers, carryover and settlement, using a synthetic calculation and evidence worksheet.
5 min read · Worksheet included
Deals & economics
Affiliate test budgets: buy a decision, then scale
Allocate an affiliate pilot budget around decision quality, committed costs, validation delays and release gates, with a synthetic budget and worksheet.
5 min read · Worksheet included
Deals & economics
Creator deal negotiation: price obligations before the rate
Negotiate creator affiliate deals with a term sheet that separates production, distribution, performance and rights, plus a synthetic package comparison.
5 min read · Worksheet included
Campaign operations
How to write an iGaming streamer brief that works live
Build a practical streamer brief with approved messages, live decision rules, review owners and a downloadable worksheet for iGaming campaign managers.
5 min read · Worksheet included
Campaign operations
Streamer onboarding checklist for iGaming campaign managers
Prepare creator contracts, secure access, payment setup and rehearsal evidence with an onboarding checklist designed for iGaming campaign operations.
5 min read · Worksheet included
Campaign operations
How to define measurable streamer sponsorship deliverables
Define live segments, clips, links and reporting as separate deliverables with acceptance evidence, ownership and a practical campaign scope worksheet.
5 min read · Worksheet included
Campaign operations
How to scope exclusivity in a streamer sponsorship
Evaluate competitor scope, duration, territories and exceptions before buying streamer exclusivity, with a worksheet for commercially useful boundaries.
5 min read · Worksheet included
Campaign operations
Which usage rights should a streamer sponsorship include?
Separate organic reposting, paid distribution, edits and likeness permissions with a usage-rights register built for streamer sponsorship managers.
5 min read · Worksheet included
Campaign operations
How to agree make-goods for missed streamer deliverables
Resolve missed sponsorship work with evidence, defined remedies and replacement acceptance rules rather than unclear promises of extra creator exposure.
5 min read · Worksheet included
Campaign operations
Livestream sponsorship disclosure checklist for managers
Check spoken, visual and platform disclosures across live sessions and clips, with clear ownership, evidence capture and market-specific review steps.
5 min read · Worksheet included
Campaign operations
Streamer campaign launch QA: a practical go or no-go checklist
Run a focused prelaunch review of approved assets, destinations, tracking, disclosures and escalation ownership before a streamer campaign goes live.
5 min read · Worksheet included
Campaign operations
How to manage streamer relationships between campaigns
Build a useful creator operating rhythm around scope changes, feedback, payments and renewal decisions, with a relationship review worksheet for managers.
5 min read · Worksheet included
Campaign operations
How to run a useful streamer campaign postmortem
Review delivery, measurement limits and commercial decisions after a streamer campaign, then assign verifiable improvements with a postmortem worksheet.
5 min read · Worksheet included
Tracking & buying decisions
How to test affiliate tracking software before buying
Evaluate affiliate tracking software with a proof of concept covering event identity, corrections, exports, access and the true cost of switching vendors.
4 min read · Worksheet included
Tracking & buying decisions
Affiliate postback QA: test cases before launch
Test affiliate postbacks with a manager-ready matrix for identifiers, duplicates, delayed events, corrections and evidence before campaign traffic starts.
4 min read · Worksheet included
Tracking & buying decisions
UTM naming for creator campaigns: a practical standard
Create consistent UTM links for creator campaigns using platform sources, stable campaign names, placement IDs, privacy checks and a downloadable registry.
4 min read · Worksheet included
Tracking & buying decisions
Promo code attribution: resolve creator credit conflicts
Define creator promo code attribution before launch with precedence rules, leakage checks, dispute evidence and a downloadable decision register.
4 min read · Worksheet included
Tracking & buying decisions
Landing page QA for creator traffic: a launch checklist
Check creator campaign landing pages for message continuity, mobile usability, tracking, offer accuracy and approval evidence before launch.
4 min read · Worksheet included
Tracking & buying decisions
YouTube gambling sponsorship eligibility: a review workflow
Review YouTube gambling sponsorship proposals against current destination, content, disclosure and age-restriction rules before committing creator spend.
4 min read · Worksheet included
Tracking & buying decisions
KICK sponsorship eligibility: a gambling review checklist
Check a proposed KICK gambling sponsorship for licensing, jurisdiction, disclosure, age labelling and stream controls with a dated approval worksheet.
4 min read · Worksheet included
Tracking & buying decisions
Creator audience overlap: estimate incremental reach
Estimate creator audience overlap without adding follower totals. Compare evidence windows, model uncertainty and test incremental reach before expanding a roster.
4 min read · Worksheet included
Tracking & buying decisions
In-house or agency: who should run creator operations?
Compare in-house and agency creator operations by workload, ownership, full delivery cost and transition risk using a practical decision worksheet.
4 min read · Worksheet included
Tracking & buying decisions
An iGaming creator agency RFP that produces comparable bids
Build a creator agency RFP with a clear scope, evidence requests, itemized fees, policy responsibilities and scoring rules that make bids easier to compare.
5 min read · Worksheet included
Free planning tools
Use consistent definitions, currency and reporting periods. These tools help you test assumptions; your signed terms determine actual commissions.
CPA, revenue share or hybrid?
Use your own assumptions. Calculations stay in your browser; nothing is submitted.
Complete the required fields to see your result.
All money inputs must use the same currency and period. CPA = qualified acquisitions × CPA. Revenue share = commissionable NGR × rate. Hybrid = both components. This simple scenario assumes nonnegative NGR after deductions and any carryover adjustment; it excludes caps, tiering, taxes, clawbacks and fixed fees. It compares commission amounts, not profitability.
What is your qualified cost per FTD?
Use your own assumptions. Calculations stay in your browser; nothing is submitted.
Complete the required fields to see your result.
Approved = raw − rejected − pending. Cost per approved FTD = total cost ÷ approved FTDs. Rejected and pending must be mutually exclusive; pending is not rejected. Approval share uses all raw FTDs as the denominator and is provisional until validation closes.
Build a campaign tracking link
Use your own assumptions. Calculations stay in your browser; nothing is submitted.
Complete the required fields to see your result.
UTMs label traffic; they do not create affiliate click IDs, server postbacks or guaranteed attribution. Keep personal data out of URLs. Existing query parameters and fragments are preserved; all existing UTM parameters are removed and replaced with the fields above. Test the final destination before use.