Alexei Volkov — Head of Acquisition, Octo Media Group

Alexei Volkov is the Head of Acquisition at Octo Media Group and the primary author of the Octo Media iGaming marketing blog. He brings 11 years of direct iGaming marketing experience, including senior roles at MegaPari and other major iGaming operators, with a specialisation in scalable FTD growth through influencer, affiliate, and paid acquisition channels.

At Octo Media Group, Alexei oversees all client acquisition campaigns, manages the agency's creator network vetting process, and leads the development of performance measurement frameworks for casino streamer marketing. His practitioner background in casino operator acquisition roles gives him a unique perspective on what drives genuine player value — not just registration volume.

Areas of Expertise

Casino streamer campaign strategy and management. First-time deposit optimisation and CPA reduction across multiple iGaming markets. Influencer fraud detection and creator vetting methodology. iGaming compliance for influencer marketing across UKGC, MGA, and GlüNeuRStV frameworks. Twitch, Kick, and YouTube platform strategy for casino and sportsbook brands. Crypto casino audience targeting and Web3 gambling marketing. Multi-market scaling of influencer acquisition programs from pilot to full deployment.

Published Work

Alexei has authored 25 guides on iGaming influencer marketing published on the Octo Media blog, covering topics including fake streamer detection, ROI measurement frameworks, compliance requirements across major markets, platform comparison analyses, and campaign scaling strategies. His work is cited by iGaming operators, affiliate managers, and marketing practitioners across the industry.