Built by Casino Insiders, Not Marketing Outsiders
OctoMedia was founded by eight iGaming veterans who spent years inside real casinos and crypto casino platforms — managing acquisitions, retention, launches, and compliance. The only iGaming marketing agency that combines streamer-specific focus, crypto casino specialization, and an ex-operator founding team. We understand FTDs, LTV, and retention because we've been measured on them.
How We Started
We met across different casino roles -- acquisition heads, retention leads, affiliate managers, compliance strategists. Some of us launched crypto casinos from zero. Others scaled established brands across multiple GEOs.
The common frustration? Marketing agencies that didn't truly understand iGaming.
They pitched "awareness" and "engagement" while we were measured on first-time deposits, second-deposit rates, and lifetime value. They couldn't speak the language of CPA deals, bonus abuse protection, or regulatory risk.
So we built OctoMedia -- an agency run by people who've already been on the operator side. We know what works because we've deployed budgets, managed influencer campaigns, and optimized funnels under real pressure.
We're not guessing. We've already done it.
Where We Came From
We met across different casino roles -- acquisition heads, retention leads, affiliate managers, compliance strategists. Some of us launched crypto casinos from zero. Others scaled established brands across multiple GEOs.
The Frustration
Marketing agencies that didn't truly understand iGaming. They pitched "awareness" and "engagement" while we were measured on first-time deposits, second-deposit rates, and lifetime value.
The Gap We Saw
They couldn't speak the language of CPA deals, bonus abuse protection, or regulatory risk. Nobody was bridging the gap between influencer marketing and real operator KPIs.
Why We Built OctoMedia
An agency run by people who've already been on the operator side. We know what works because we've deployed budgets, managed influencer campaigns, and optimized funnels under real pressure.
We're not guessing. We've already done it.
Meet The Founding Team
Eight casino veterans who built their careers inside the industry, not outside of it.
Alexei Volkov
Head of Acquisition
Ex: MegaPari
Strength: Scalable FTD growth without retention burn
Daniel Reyes
Retention & CRM Lead
Ex: 4rabet
Strength: LTV & second-deposit optimisation
Markus Klein
Performance Director
Ex: European Tier-1 Casino Group
Strength: KPI frameworks & attribution clarity
Leonardo Costa
Streaming Partnerships
Ex: LATAM Crypto Casino
Strength: Kick & Twitch streamer ecosystems
Ravi Malhotra
Market Expansion
Ex: Asian iGaming Brands
Strength: GEO-specific influencer scaling
Tomás Novak
Affiliate & Hybrid Deals Manager
Ex: Crypto Casino
Strength: CPA + RevShare hybrid deals
Ethan Brooks
Brand & Compliance Strategy
Ex: UK-Facing Casino
Strength: Compliance-safe growth frameworks
Noah Sinclair
Launch Manager
Ex: Casino Startups
Strength: Pre-launch & market entry execution
What Makes Us Different
OctoMedia isn't just another marketing agency. We're built differently because we come from inside the industry.
Ex-Operator Mindset
We think like casino operators because we were casino operators. Every decision is filtered through real-world KPIs and operational constraints.
FTD, LTV & Retention Focus
We optimize for metrics that matter: first-time deposits, lifetime value, second-deposit rates, and long-term player retention.
Data-Driven Influencer Marketing
No vanity metrics. We track conversion rates, cost per FTD, and audience quality across every streamer and content creator.
Compliance-Aware Scaling
Growth strategies built with regulatory awareness. We know which markets require careful messaging and which influencers pose compliance risk.
Industry Network Access
Direct relationships with top-tier streamers, affiliate networks, and media buyers who actually understand iGaming and crypto casinos.
Long-Term Brand Value
We balance aggressive acquisition with sustainable brand building. Short-term wins without long-term damage.
We've Already Been on the Inside of iGaming
OctoMedia was built by people who've run casino and crypto casino acquisitions, managed million-dollar iGaming influencer campaigns, and optimized retention funnels under real pressure. We don't just understand iGaming streamer marketing — we've lived it.