Quick answer
A make-good is an agreed remedy for a delivery problem, not an automatic entitlement to more content whenever results disappoint. Identify the missed obligation, establish the evidence, assign responsibility under the agreement and select a proportionate remedy. Confirm the replacement scope, eligibility, timing and acceptance method in writing before asking the creator to perform additional work.
Account managers resolving incomplete or disrupted creator sponsorship delivery.
Classify the problem before proposing compensation
Start with the signed obligation and the actual event. A segment that never aired, a clip that lacked an agreed component and a placement that produced weak commercial results are different cases. The first two may be delivery issues; the last depends on any expressly agreed performance commitment. Avoid describing every unfavorable outcome as a breach.
Our editorial recommendation is to open a short issue record containing the asset identifier, expected delivery, observed delivery and evidence link. Record disputed facts as disputed rather than choosing a convenient interpretation. Include the creator’s explanation and the brand’s dependencies. A missing approval or broken destination supplied by the buyer may matter as much as a creator’s publishing error.
Preserve evidence while it is available
Capture the relevant timestamps, approved version, publication URL, monitoring record and correspondence. Identify when the issue began and ended. A scheduled hour is not necessarily an hour of delivered sponsorship, but neither does a brief interruption necessarily invalidate the entire session. Use the agreement’s acceptance rules and available evidence.
Separate factual preservation from public accusation. Give the designated commercial owner a compact record that can be checked without reading the whole campaign chat. If native analytics are delayed or a recording is unavailable, explain that limitation. Do not fill the gap with an invented audience estimate. The goal is to agree what happened well enough to choose a remedy, not to construct a misleadingly precise loss calculation.
Compare remedies against the original purpose
Possible negotiated remedies include correcting an asset, replacing a placement, extending an agreed retention window, issuing a credit or adjusting a fee. Availability depends on the contract and the parties’ agreement. Evaluate whether the remedy actually addresses the missed purpose rather than adding inexpensive inventory the sponsor cannot use.
Synthetic example: an agreed clip was not published because the final asset arrived after its deadline. The parties may agree a new publication window or a fee adjustment after examining responsibility and campaign timing. A replacement after a time-sensitive launch may have different value. Do not present extra minutes or impressions as automatically equivalent; record the basis for the negotiated resolution and its limitations.
Recheck the replacement rather than copying approval
A make-good is a new operational event. Recheck its date, market, product, creator availability and platform rules. Twitch’s branded-content policy prohibits risky gambling promotion including online slots and roulette websites, so a missed placement cannot be remedied by moving that promotion onto Twitch. The remedy must itself be eligible.
Review derivative content rights as well. Copyright fundamentals explain why additional reuse should not be assumed from file possession; the specific permissions still come from the applicable agreement and law. If the proposed remedy involves a new edit, account or advertising use, obtain the required approval. Commercial pressure to close an issue is not a reason to bypass either gate.
References: Twitch — Branded Content Guidelines; U.S. Copyright Office — What is Copyright?
Write a bounded replacement work order
Document the asset, quantity, publication window, supplied materials, approval deadline and proof of acceptance. State whether the remedy changes the original fee or closes only a specified part of the dispute. Give the creator one accountable contact. An instruction to do something extra later creates another unresolved obligation instead of resolving the first one.
Set a practical review deadline and distinguish correction requests from fresh scope. If the sponsor changes the product or messaging after agreeing the replacement, reopen the schedule and commercial impact. Do not create a chain of indefinite free revisions. The internal issue log should show the original obligation, agreed remedy and actual completion as separate records linked to the same case.
Close the issue and change the failed control
Accept the remedy using the same evidence discipline as ordinary delivery. Record the close date, financial treatment, remaining disagreement and people who confirmed the result. Keep invoice status consistent with the negotiated resolution so finance does not accidentally charge or withhold an amount twice.
Then ask what would have prevented the original issue: earlier approvals, better rehearsal, a backup moderator or clearer acceptance language. Assign one improvement to an owner and check it in the next campaign. A make-good that restores delivery but leaves the same broken handoff in place is an expensive recurring process. The worksheet below is a negotiation record and should be adapted to the agreement, not treated as a universal legal remedy schedule.
| Decision | Required record | Owner |
|---|---|---|
| Missed obligation | Asset and signed acceptance rule | Account lead |
| Observed event | Timestamped evidence | Producer |
| Responsibility | Agreed facts and disputed points | Commercial lead |
| Remedy selection | Purpose and negotiated treatment | Buyer |
| Replacement approval | Platform, rights and new window | Reviewer |
| Closeout | Acceptance and financial adjustment | Finance liaison |
Working template
| Decision or check | Campaign value | Responsible owner | Evidence or due date |
|---|---|---|---|
| Missed obligation | — | Account lead | Asset and signed acceptance rule |
| Observed event | — | Producer | Timestamped evidence |
| Responsibility | — | Commercial lead | Agreed facts and disputed points |
| Remedy selection | — | Buyer | Purpose and negotiated treatment |
| Replacement approval | — | Reviewer | Platform, rights and new window |
Frequently asked questions
Does low conversion performance justify a free replacement?
Only if the agreement creates a relevant obligation or the parties choose that remedy. A disappointing forecast does not automatically transform completed content into undelivered work.
Can a make-good use another platform?
Only after reviewing eligibility, rights and the changed commercial value, and obtaining agreement. Do not assume the replacement channel permits the same gambling promotion.
Who should accept the remedy?
Name the commercial owner and production approver in the replacement work order. Finance should receive the agreed closeout and any fee adjustment after those owners verify completion.
Sources and scope
Sources checked September 22, 2026. Numerical examples are illustrative unless explicitly identified otherwise.
- Twitch — Branded Content Guidelines — Platform branded-content restrictions, including risky gambling sponsorship; checked September 22, 2026.
- U.S. Copyright Office — What is Copyright? — US copyright fundamentals and exclusive rights; does not determine individual contract terms; checked September 22, 2026.
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