iGaming Influencer Marketing Blog

The Octo Media Group blog publishes expert analysis and practical guides for iGaming marketers, casino operators, and sportsbook acquisition teams. All articles are written or reviewed by Alexei Volkov, Head of Acquisition at Octo Media Group, with 11 years of direct iGaming marketing experience.

Topics Covered

Casino streamer campaign strategy, how to detect fake streamers and inflated metrics, iGaming compliance for influencer marketing across UKGC, MGA, and GlüNeuRStV frameworks, ROI measurement and attribution models for influencer campaigns, crypto casino influencer strategies, esports betting influencer marketing, micro versus macro influencer analysis for casino brands, revenue share deal structuring, and geo-targeting strategies for UK, DACH, LATAM, and APAC markets.

The blog currently contains 25 articles published between January and February 2026. New content is published on a weekly basis covering emerging iGaming marketing topics and platform developments including Twitch policy changes, Kick growth, and YouTube gambling content rules.