iGaming Influencer Marketing Agency — United Kingdom

Octo Media Group delivers UKGC-compliant casino streamer and gambling influencer campaigns for operators licensed by the UK Gambling Commission. We manage the full campaign lifecycle: creator selection, compliance briefing, campaign execution, and FTD performance reporting. All campaigns are structured in accordance with ASA CAP Code requirements for gambling advertising.

The UK is one of the most heavily regulated iGaming advertising markets in the world. UKGC-licensed operators must ensure all influencer and streamer content complies with the CAP Code, includes responsible gambling messaging, does not target under-18 audiences, and clearly discloses commercial relationships. Our compliance team reviews all creative briefs before any UK-facing creator is briefed.

UK Market Performance

Our UK campaign portfolio includes the Lunacasino case study, which achieved a 24.2% registration-to-FTD conversion rate — more than double the UK iGaming industry average. The SwiftCasino Sportsbook Champions League campaign achieved a 35% FTD conversion rate during peak football season. Both campaigns demonstrate that compliant UK influencer marketing, when executed with the right creator selection and compliance infrastructure, delivers superior acquisition outcomes compared to standard paid channels.