iGaming ROI & CPA calculator
Model the economics of an influencer or streamer campaign with your own assumptions. CPA measures acquisition cost, ROAS compares revenue with spend, and contribution ROI accounts for your variable operating costs before subtracting campaign spend.
Prepared for Octo Media · Updated 20 September 2026 · No benchmark defaults, historical performance estimates or guaranteed outcomes.
Your scenario
All financial amounts must use one currency and the same cohort and reporting period. Values stay in this page’s memory and are not submitted by this calculator.
Changes labels only; no currency conversion.
Include creator fees, agency fees, production, measurement and other acquisition costs once.
Use deduplicated eligible new customers, such as first-time depositors, in your chosen cohort.
Use operator revenue in the same reporting window, not deposits or total stakes.
Revenue remaining after variable operating costs. Enter 0–100. Do not subtract campaign cost here again.
Scenario results
Enter all four numeric assumptions to calculate. No values are prefilled.
Method and definitions
- CPA = total campaign cost ÷ acquired customers. It is undefined when no customers are acquired.
- Revenue = acquired customers × revenue per customer. Deposits are not operator revenue.
- ROAS = revenue ÷ campaign cost. A positive ROAS does not establish profitability.
- Contribution = revenue × contribution margin. Contribution ROI = (contribution − campaign cost) ÷ campaign cost × 100.
- Break-even customers = campaign cost ÷ contribution per customer, rounded up. There is no finite break-even count when contribution per customer is zero.
This is a simplified contribution model, not net business profit. It excludes fixed overhead, taxes and costs not captured in your inputs. Avoid counting the same cost both in margin and in campaign spend. Attribution is not proof of incrementality; lifetime projections should not be compared with a short reporting window.
Use the model responsibly
Start with your own operator reporting or clearly labeled planning assumptions. Run separate conservative and optimistic scenarios by changing one input at a time. Before launch, agree the customer definition, attribution rules, source of truth and reporting window with the campaign team. The calculator uses arithmetic rather than industry benchmarks; it does not draw on historical case-study claims.
Turn a scenario into a campaign brief
Octo supports eligible operators, affiliates and agencies with iGaming influencer and streamer execution. Starting engagements are approximately $10,000, negotiable.
Discuss your campaign assumptions