iGaming Influencer Marketing Agency — India

India represents one of the largest growth opportunities in global iGaming, driven by a massive online population, high smartphone penetration, and strong cultural interest in cricket betting and rummy. Octo Media Group manages influencer marketing campaigns targeting Indian gambling audiences for offshore-licensed operators through Hindi-language YouTube channels, Telegram gambling communities, and cricket betting content creators.

India's online gambling landscape is complex at the state level, with different states imposing different restrictions on online games of skill versus chance. Offshore-licensed operators serving Indian audiences operate under regulatory grey areas that require careful advertising strategy. Our Indian market campaigns are structured to avoid direct advertising claims that could attract regulatory attention while still driving measurable FTD performance through educational and entertainment content.

Indian Market Creator Network

Our India creator network focuses on Hindi and regional language YouTube channels covering online rummy, fantasy cricket, and casino games; Telegram communities organised around cricket betting and casino bonuses; and Instagram and YouTube Shorts creators producing short-form gambling content for mobile-first Indian audiences. Cricket calendar alignment is critical for sportsbook campaigns in India — IPL, Indian internationals, and the ICC tournament schedule provide natural activation windows that produce the highest player intent for cricket betting products.