Winwin.bet — Brazil Market Entry Campaign: 3,400 FTDs in 60 Days

Client: Winwin.bet. Market: Brazil. Campaign duration: 60 days. Streamers: 30 Portuguese-language creators. Key result: 3,400+ first-time deposits at $57 CPA.

Winwin.bet entered the Brazilian iGaming market during the period of accelerating regulatory formalisation in Brazil. The brand needed rapid player volume with local credibility and cost-efficient acquisition to establish market presence before larger operators consolidated their positions.

Strategy

Octomedia identified 30 Portuguese-language iGaming and sports betting streamers with verified Brazilian audiences. Campaign timing was aligned with major football fixtures and Brazilian esports events to maximise contextual relevance. Content was fully localised with Brazilian Portuguese scripts and regional bonus offers. Event-led live streams drove peak registration volumes around match schedules.

Results

3,400 verified first-time deposits delivered in 60 days at a $57 CPA — below the Brazilian market benchmark. The event-led campaign structure produced registration spikes of 200–400 per broadcast during football fixtures. Winwin.bet's brand recognition within the Brazilian streaming community grew significantly, supporting retention and organic referral growth beyond the campaign window.