Winspirit Casino — Scaling FTD Acquisition in Canada Through Streamer Networks

Client: Winspirit Casino. Market: Canada. Campaign duration: 90 days. Platform: Twitch and Kick. Streamers deployed: 50 mid-tier creators.

Winspirit Casino engaged Octomedia to accelerate player acquisition in the highly competitive Canadian market. The Canadian iGaming market is dominated by established brands with substantial paid acquisition budgets, pushing CPAs above $120 through standard programmatic and paid social channels.

Strategy

Octomedia assembled 50 mid-tier streamers weighted 80% toward dedicated iGaming channels and 20% toward FPS and MOBA creators. Each streamer used a unique trackable promo code paired with live giveaway moments. Content was tailored to each creator's style. Streamers cross-promoted sessions on TikTok and Instagram for multi-platform exposure. Budget was reallocated weekly toward top-performing creators based on live FTD data.

Results

38,400 registrations and 3,950 verified first-time deposits over 90 days. Registration-to-FTD conversion rate: 10.3%, above the iGaming industry average. Effective CPA: $63 per FTD — significantly below the Canadian market benchmark. 30% of the original creator roster was retained for follow-on campaigns based on performance data.