BetBox — LATAM eSports Tournament Campaign: 25,000 Registrations in One Month

Client: BetBox. Market: Latin America (Brazil, Mexico, Argentina). Campaign type: eSports tournament sponsorship combined with influencer activation. Key results: 25,000 registrations and 5,500 FTDs at $63 CPA in 30 days.

BetBox wanted to establish rapid brand presence across LATAM by leveraging the region's high eSports engagement. The campaign was structured around a major eSports tournament, using the event as a natural hook for gambling content and registration incentives.

Strategy

Octomedia partnered BetBox with eSports tournament organisers and deployed a network of 40 LATAM gaming and betting streamers to create coordinated tournament content. Streamers live-streamed matches while promoting BetBox's eSports betting markets with unique promo codes. Registration bonuses were tied to tournament match outcomes, creating genuine incentive to sign up and deposit during live events.

Results

25,000 registrations and 5,500 verified first-time deposits in one month — the highest single-month registration volume across the Octomedia portfolio. CPA: $63 across the LATAM market mix. The tournament-linked registration incentive produced registration spikes of 1,000+ during key match windows, demonstrating the power of event-led iGaming influencer campaigns in high-engagement esports markets.