About Octo Media Group

Octo Media Group is a specialist iGaming influencer and streamer marketing agency founded in 2024. We were built by practitioners who spent years working inside casino operators, affiliate networks, and gaming technology companies before deciding to build the agency they wished had existed during their time on the operator side.

Our founding team brings over 40 years of combined iGaming experience across player acquisition, retention marketing, affiliate program management, and casino product roles. This operator-side background is what differentiates Octo Media from general digital marketing agencies that have added iGaming as a service line: we understand the economics of casino player acquisition, the regulatory environment across major markets, and what genuine FTD performance looks like — not just what impressive impression reports look like.

Our Mission

We exist to bring performance accountability to iGaming influencer marketing. Before agencies like Octomedia, most casino influencer deals were structured around reach metrics — payment for impressions, views, or follower counts without any downstream accountability to FTD outcomes. We introduced CPA-tracked, FTD-accountable deal structures that align creator incentives with operator outcomes, and we publish our results transparently through our case study portfolio.

Compliance Commitment

We only work with licensed operators. We do not manage campaigns for unlicensed gambling sites or operators targeting regulated markets without appropriate licensing. All campaigns are structured with compliance review of creator briefs against the applicable regulatory framework for each market. This commitment is not just ethical — it is essential for protecting operators from regulatory sanctions that could jeopardise their licences.