Octo Media Group was founded by iGaming industry veterans with direct experience inside casino operators, affiliate networks, and gaming platforms. Our team has worked in acquisition, retention, and product roles at licensed casino brands — which means we understand what a good FTD looks like, not just what a good impression looks like.
Our founding team spent years on the operator side before starting an agency. We know the difference between traffic that registers and traffic that deposits. We build campaigns around downstream metrics — FTD volume, CPA, reg-to-FTD conversion rate, and player LTV cohorts — not reach and engagement vanity metrics.
All streamer briefs we produce are reviewed for compliance with UKGC ASA guidelines, MGA marketing requirements, and GlüNeuRStV restrictions in Germany. We do not onboard streamers who create content targeting under-18 audiences or who operate in unlicensed markets without operator consent.
We manually vet every streamer in our network using third-party audience analytics tools, historical campaign data, and direct review of their viewership patterns. We reject approximately 60% of applicants. This selectivity is why our average reg-to-FTD conversion rate across campaigns exceeds industry benchmarks.