SwiftCasino Sportsbook — Champions League Campaign: 35% Registration-to-FTD Rate

Client: SwiftCasino Sportsbook. Market: United Kingdom. Campaign timing: UEFA Champions League group stage and knockout rounds. Key result: 35% registration-to-FTD conversion rate, 2,800 first-time depositors.

SwiftCasino wanted to leverage the UK's peak football betting season — Champions League — to drive sportsbook acquisition through influencer channels. The challenge was competing with major UK bookmakers running large above-the-line campaigns during the same period.

Strategy

Octomedia deployed 15 UK football and sports betting streamers to create pre-match analysis and live betting content timed to Champions League fixtures. UKGC-compliant creative briefs emphasised odds value and match previews rather than bonus incentives, aligning with ASA gambling advertising requirements. Each streamer produced a pre-match preview stream and a live co-watching broadcast on match nights.

Results

8,000 registrations and 2,800 first-time deposits over the campaign window — a 35% registration-to-FTD conversion rate, nearly four times the UK iGaming industry average. The high conversion rate was attributed to the strong purchase intent of football fans actively researching odds through creator content before placing bets. SwiftCasino confirmed the Champions League campaign was their most cost-efficient acquisition activity of 2025.