Case Study 03
Winwin.bet
Capturing the Brazilian Market With Event-Led Influencer Campaigns
Campaign Overview
Winwin.bet tasked Octomedia with establishing a foothold in Brazil — one of the fastest-growing iGaming markets in the world. By aligning the campaign with peak soccer events and partnering with Brazil's top gaming influencers, we generated mass-market awareness and drove thousands of qualified depositors within two months.
Want results like these for your brand?
Book a free 30-minute strategy session with our iGaming acquisition team.
Market Challenge
Brazil's iGaming market was in rapid expansion but also characterised by high noise levels from both established international operators and local competitors rushing in. With diverse regional audiences, strong affinity for football, and a growing crypto-savvy demographic, the market demanded a localised, culturally resonant approach. Traditional English-language or European creative simply would not convert here — and standard affiliate networks had yet to develop the depth of coverage required for meaningful national reach.
Strategy & Execution
Octomedia identified Brazil's top 30 gaming influencers for extended long-form streaming commitments of 15 to 20 sessions each, ensuring deep audience saturation rather than one-off exposures. All promotional content was produced natively in Portuguese with localised bonus structures, including crypto-friendly deposit incentives to capture Brazil's growing crypto-savvy bettor segment. Interactive creative assets — such as live jackpot meters and real-time win notifications — were embedded in stream overlays. Campaign launches were timed precisely to coincide with peak soccer viewing periods, amplifying organic interest and capitalising on heightened entertainment consumption.
30
Streamers Deployed
Twitch, YouTube
Platforms
Brazil, LATAM
Target GEO
Learn how streamer marketing can scale your brand
We build performance-focused iGaming influencer campaigns across Twitch, Kick, and YouTube.
Campaign Performance Breakdown
30
Influencers & Streamers
$190K
Campaign Budget
3K+
First-Time Deposits
~$57
Cost Per FTD (CPA)
17%
Reg → FTD Rate
Brazil, LATAM
Primary Market
Acquisition Funnel
Conversion Performance vs. Industry Benchmarks
Industry benchmark data sourced from Octomedia internal portfolio analysis across 40+ campaigns (2024–2025).
Results & Performance Analysis
Within two months, the campaign drove approximately 20,000 registrations and more than 3,400 first-time deposits across Brazil and broader LATAM markets. The effective cost per FTD of $56 to $58 stood in stark contrast to the $150+ CPA typical of standard programmatic display advertising in the region. The combination of event alignment, long-form content depth, and localised messaging proved highly effective at converting sports-first audiences into active casino players. The campaign firmly established Winwin.bet as a recognisable brand among Brazilian iGaming audiences and laid the groundwork for long-term market presence.
3K+ verified FTDs
Acquired at ~$57 CPA with a 17% registration-to-deposit rate — on a total budget of $190K.
Book your acquisition strategy session
We'll analyse your target markets, budget, and goals — then build a campaign plan around measurable FTD outcomes.
Key Takeaways
Portuguese-language native content is non-negotiable for Brazilian iGaming audiences
Soccer event alignment can 2–3× campaign performance during peak viewing windows
Crypto-friendly deposit incentives dramatically expand the addressable LATAM audience
Long-form streamer commitments (15+ sessions) build brand familiarity that drives conversion over time
Brazil's sports betting and crypto audiences represent one of the highest-growth opportunities in global iGaming
Explore Further
Related Case Studies
Case Study 05
BetBox
30 streamers across Twitch, YouTube, and Kick during a major eSports tournament window. 25,000 registrations and 5,500 FTDs at $63 CPA.
Case Study 01
Winspirit Casino
50 mid-tier streamers deployed across Twitch and Kick over 90 days. 3,950 verified FTDs at a $63 CPA in the competitive Canadian market.
Case Study 08
Bluechip.io
45 streamers, 10+ sessions each over 3 weeks. Chatbot-powered promo code delivery. 3,500 FTDs globally at 29.2% reg-to-FTD — among the highest in our portfolio.
Ready to Scale Your iGaming Brand With Streamers?
Whether you are entering a new market, launching a new brand, or scaling an existing acquisition programme, Octomedia delivers verified streamer campaigns with transparent CPAs and measurable FTD outcomes.