Case Study 01
Winspirit Casino
Scaling FTD Acquisition in Canada Through Streamer Networks
Campaign Overview
Winspirit Casino engaged Octomedia to accelerate player acquisition in the highly competitive Canadian market. Over a 90-day campaign across Twitch and Kick, we deployed 50 mid-tier iGaming streamers to build sustained brand awareness and drive qualified first-time deposits at an industry-leading CPA.
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Market Challenge
The Canadian iGaming market is one of the most competitive in the world, dominated by established brands with substantial paid acquisition budgets. Standard programmatic and paid social channels face aggressive bidding wars, pushing CPAs above $120 for quality players. Meanwhile, audiences have become increasingly desensitised to traditional display and affiliate-led advertising. Winspirit needed a channel that could deliver authentic brand exposure and qualified player intent without the inflated costs associated with traditional acquisition channels.
Strategy & Execution
Octomedia assembled a curated roster of 50 mid-tier streamers weighted 80% toward dedicated iGaming channels and 20% toward FPS and MOBA creators to expand reach beyond the core gambling audience. Each streamer received a unique, trackable promo code paired with live giveaway moments to drive real-time chat engagement. Content was tailored to each creator's authentic style rather than delivered via rigid scripts. Streamers cross-promoted sessions on TikTok and Instagram to maximise multi-platform touchpoints, while performance data was reviewed weekly to reallocate budget toward the top-performing creators.
50
Streamers Deployed
Twitch, Kick
Platforms
Canada
Target GEO
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Campaign Performance Breakdown
50
Influencers & Streamers
$250K
Campaign Budget
4K+
First-Time Deposits
~$63
Cost Per FTD (CPA)
10.3%
Reg → FTD Rate
Canada
Primary Market
Acquisition Funnel
Conversion Performance vs. Industry Benchmarks
Industry benchmark data sourced from Octomedia internal portfolio analysis across 40+ campaigns (2024–2025).
Results & Performance Analysis
The 90-day campaign generated 38,400 registrations and 3,950 verified first-time deposits — a registration-to-FTD conversion rate of 10.3%, comfortably above the iGaming industry average. The effective cost per acquisition of $63 per FTD represents an exceptional benchmark, significantly undercutting standard programmatic and paid social CPAs in the Canadian market. The top-performing cohort of streamers averaged five to ten broadcasts each, consistently lifting session engagement and chat interaction metrics. The quality of traffic was validated by the 30% creator retention rate: nearly a third of the original roster was immediately engaged for follow-on campaign activity based on performance data.
4K+ verified FTDs
Acquired at ~$63 CPA with a 10.3% registration-to-deposit rate — on a total budget of $250K.
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Key Takeaways
Mid-tier creators (50K–200K followers) deliver superior FTD quality versus pure reach metrics
Creator-authentic content outperforms scripted ad reads by 3–4× in conversion rate
Cross-platform promotion amplifies reach without meaningful incremental cost
Weekly budget reallocation toward top performers improves overall CPA by 15–20%
90-day campaigns build cumulative brand recognition that short-burst campaigns cannot replicate
Explore Further
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Lunacasino
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BetBox
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Case Study 08
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45 streamers, 10+ sessions each over 3 weeks. Chatbot-powered promo code delivery. 3,500 FTDs globally at 29.2% reg-to-FTD — among the highest in our portfolio.
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