Case Study 08
Bluechip.io
Hybrid Live-Stream Marathon Achieves 29% Registration-to-FTD Rate Globally
Campaign Overview
Bluechip.io launched globally with Octomedia orchestrating a hybrid influencer + chatbot campaign across Twitch and Kick. A three-week live-stream marathon featuring 45 creators — each running ten or more sessions — combined with in-stream promo code delivery to produce consistently high conversion rates at scale.
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Market Challenge
Launching a new brand in multiple markets simultaneously presents a unique challenge: creating sufficient awareness density to establish brand recognition while simultaneously driving conversion. Standard campaign approaches — single-burst launches or always-on low-level spend — typically fail to generate the psychological repetition necessary for brand retention in new audiences. Bluechip.io required an approach that could generate high-frequency touchpoints across diverse geographies while maintaining consistent conversion performance throughout the campaign window.
Strategy & Execution
Bluechip.io's campaign was engineered for sustained engagement over a concentrated three-week window. Each of the 45 streamers committed to a minimum of ten individual broadcasts, creating a compounding content ecosystem where audiences encountered the brand repeatedly across multiple creators. In-stream chatbot systems delivered unique promo codes automatically at predetermined viewing milestones, dramatically reducing drop-off between interest and action. The global cast of Twitch and Kick creators ensured multi-regional coverage, while consistent messaging frameworks maintained brand coherence across all channels.
45
Streamers Deployed
Twitch, Kick
Platforms
Global
Target GEO
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Campaign Performance Breakdown
45
Influencers & Streamers
$250K
Campaign Budget
4K+
First-Time Deposits
~$71
Cost Per FTD (CPA)
29.2%
Reg → FTD Rate
Global
Primary Market
Acquisition Funnel
Conversion Performance vs. Industry Benchmarks
Industry benchmark data sourced from Octomedia internal portfolio analysis across 40+ campaigns (2024–2025).
Results & Performance Analysis
The three-week campaign produced 12,000 registrations and 3,500 first-time deposits, achieving a 29.2% registration-to-FTD rate — on par with the highest-performing iGaming influencer campaigns in Octomedia's portfolio. The blended cost per FTD of $71 was highly competitive for a global campaign of this scale. Notably, 19 of the 45 original streamers were retained on a long-term basis following the campaign, reflecting both the strength of creator relationships built during the marathon and the consistency of audience delivery. The hybrid chatbot-and-influencer model is now a core component of Bluechip.io's ongoing player acquisition strategy.
4K+ verified FTDs
Acquired at ~$71 CPA with a 29.2% registration-to-deposit rate — on a total budget of $250K.
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Key Takeaways
Minimum 10 sessions per creator builds the repetition necessary for brand recall and conversion
Chatbot-automated promo code delivery at viewing milestones reduces drop-off between interest and action
Three-week concentrated campaigns build more effective brand recognition than equivalent 90-day spend
Creator retention rates above 40% indicate successful campaign management and quality audience delivery
Hybrid influencer + chatbot automation represents the future of performance-focused iGaming acquisition
Explore Further
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