Practical guides on streamer partnerships, player acquisition, compliance, and ROI measurement — written by iGaming industry practitioners.
A practical guide to spotting bot traffic, fake followers, and inflated viewer counts before you sign a casino streamer deal.
Platform selection, audience matching, geo-alignment, and the vetting process that separates high-converting partnerships from wasted budget.
Streamer tiers, deal structures, compliance hurdles, and content formats that drive real depositors on Twitch in 2026.
The ROI formula, tracking infrastructure, and weekly reporting framework every casino brand needs before spending a dollar on influencers.
Cost structures, conversion rates, player lifetime value, and when the hybrid approach beats either channel on its own.
Sponsorship rates by tier, hidden fees, exclusivity premiums, and how to build a budget that actually delivers positive ROI.
The eight-point vetting checklist that protects your brand from compliance risk, fraud, and underperforming partnerships.
Which metrics actually matter for betting brands, how to set benchmarks before campaigns launch, and what to cut when numbers miss.
Engagement rates, cost-per-FTD, audience trust, and the portfolio approach that most successful casino brands use today.
Base rates, rev-share tiers, hybrid deal structures, performance bonuses, and the contract clauses that protect both sides.
Moving from one-off sponsorships to a systematic acquisition engine — processes, tooling, and the team structure that supports scale.
ASA, UKGC, MGA, and platform-level rules decoded — plus a practical checklist every brief should include before content goes live.
How Web3 audiences differ, which platforms convert for crypto casinos, and the content formats that drive wallet deposits.
Finding esports-native creators, aligning campaigns with tournament calendars, and measuring incremental bettors against organic baseline.
Audience size, gambling policy differences, streamer rates, and the platform split strategy most casino brands are adopting this year.
Click farms, fake conversions, cookie stuffing, and the detection methods that protect your affiliate tracking from manipulation.
Why transactional sponsorships underperform, how to identify ambassador candidates, and the retention tactics that build lasting partnerships.
The full breakdown of a six-figure streamer campaign — brief, casting, execution, results, and what we would do differently.
Age, geography, deposit intent signals, and the tools that surface the audience data you actually need before committing budget.
Custom tracking links, pixel events, postback URLs, and the attribution window debate every casino brand needs to resolve early.
Why last-click attribution lies, how to run holdout tests for influencer campaigns, and what incrementality actually tells you about ROI.
The twelve errors that burn iGaming marketing budgets — from vanity metrics obsession to compliance shortcuts that create legal exposure.
Cold outreach scripts, follow-up sequences, rate negotiation frameworks, and brief templates built specifically for gambling sponsorships.
How to align streamer audiences with licensed markets, manage multi-geo campaigns, and avoid serving content to restricted jurisdictions.
AI-driven creator matching, short-form video, regulatory tightening, and the five shifts that will reshape casino influencer marketing.
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