iGaming Marketing Blog

Casino & iGaming Influencer Marketing Insights

Practical guides on streamer partnerships, player acquisition, compliance, and ROI measurement — written by iGaming industry practitioners.

Fraud Prevention9 min read

How to Detect Fake Streamers and Inflated Metrics

A practical guide to spotting bot traffic, fake followers, and inflated viewer counts before you sign a casino streamer deal.

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January 8, 2026
Strategy10 min read

How to Find the Right Streamer for Your Casino Brand

Platform selection, audience matching, geo-alignment, and the vetting process that separates high-converting partnerships from wasted budget.

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January 10, 2026
Platform Guide11 min read

Twitch Casino Marketing Strategy for 2026

Streamer tiers, deal structures, compliance hurdles, and content formats that drive real depositors on Twitch in 2026.

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January 13, 2026
Analytics10 min read

How to Measure ROI from Influencer Marketing in iGaming

The ROI formula, tracking infrastructure, and weekly reporting framework every casino brand needs before spending a dollar on influencers.

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January 15, 2026
Comparison9 min read

Affiliate Marketing vs Influencer Marketing for Casinos

Cost structures, conversion rates, player lifetime value, and when the hybrid approach beats either channel on its own.

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January 17, 2026
Budgeting8 min read

The Real Cost of Hiring Twitch Casino Streamers

Sponsorship rates by tier, hidden fees, exclusivity premiums, and how to build a budget that actually delivers positive ROI.

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January 20, 2026
Due Diligence9 min read

How to Vet Gambling Influencers Before Signing Deals

The eight-point vetting checklist that protects your brand from compliance risk, fraud, and underperforming partnerships.

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January 22, 2026
Analytics9 min read

Top KPIs for Sportsbook Influencer Campaigns

Which metrics actually matter for betting brands, how to set benchmarks before campaigns launch, and what to cut when numbers miss.

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January 24, 2026
Strategy8 min read

Micro vs Macro Influencers in iGaming: Which Wins?

Engagement rates, cost-per-FTD, audience trust, and the portfolio approach that most successful casino brands use today.

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January 27, 2026
Deals9 min read

How to Structure Revenue Share Deals with Streamers

Base rates, rev-share tiers, hybrid deal structures, performance bonuses, and the contract clauses that protect both sides.

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January 29, 2026
Growth10 min read

How to Scale Casino Player Acquisition with Influencer Campaigns

Moving from one-off sponsorships to a systematic acquisition engine — processes, tooling, and the team structure that supports scale.

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February 1, 2026
Compliance11 min read

Compliance Guide for Gambling Influencer Marketing

ASA, UKGC, MGA, and platform-level rules decoded — plus a practical checklist every brief should include before content goes live.

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February 3, 2026
Crypto10 min read

Crypto Casino Influencer Marketing Strategies That Work

How Web3 audiences differ, which platforms convert for crypto casinos, and the content formats that drive wallet deposits.

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February 5, 2026
Esports9 min read

Esports Betting Influencer Strategy Guide for Sportsbooks

Finding esports-native creators, aligning campaigns with tournament calendars, and measuring incremental bettors against organic baseline.

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February 7, 2026
Platform Guide9 min read

Kick vs Twitch for Gambling Marketing: 2026 Comparison

Audience size, gambling policy differences, streamer rates, and the platform split strategy most casino brands are adopting this year.

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February 10, 2026
Fraud Prevention9 min read

How to Avoid Influencer Fraud in iGaming

Click farms, fake conversions, cookie stuffing, and the detection methods that protect your affiliate tracking from manipulation.

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February 12, 2026
Strategy9 min read

Building Long-Term Brand Ambassador Programs for Casinos

Why transactional sponsorships underperform, how to identify ambassador candidates, and the retention tactics that build lasting partnerships.

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February 14, 2026
Case Study10 min read

Real Case Study: A Successful Casino Streamer Campaign

The full breakdown of a six-figure streamer campaign — brief, casting, execution, results, and what we would do differently.

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February 16, 2026
Analytics8 min read

How to Analyze Streamer Audience Demographics for Casinos

Age, geography, deposit intent signals, and the tools that surface the audience data you actually need before committing budget.

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February 18, 2026
Analytics9 min read

Conversion Tracking for Casino Influencer Campaigns

Custom tracking links, pixel events, postback URLs, and the attribution window debate every casino brand needs to resolve early.

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February 19, 2026
Analytics9 min read

Incrementality vs Attribution in Gambling Influencer Marketing

Why last-click attribution lies, how to run holdout tests for influencer campaigns, and what incrementality actually tells you about ROI.

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February 21, 2026
Strategy9 min read

Common Mistakes in Influencer Marketing for Casinos

The twelve errors that burn iGaming marketing budgets — from vanity metrics obsession to compliance shortcuts that create legal exposure.

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February 23, 2026
Templates8 min read

Influencer Outreach Templates for iGaming Brands

Cold outreach scripts, follow-up sequences, rate negotiation frameworks, and brief templates built specifically for gambling sponsorships.

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February 25, 2026
GEO Strategy9 min read

GEO Targeting Strategies for Gambling Influencer Campaigns

How to align streamer audiences with licensed markets, manage multi-geo campaigns, and avoid serving content to restricted jurisdictions.

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February 27, 2026
Trends10 min read

The Future of Influencer Marketing in iGaming (2026 & Beyond)

AI-driven creator matching, short-form video, regulatory tightening, and the five shifts that will reshape casino influencer marketing.

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February 28, 2026

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