Case Study 07
Evo.io Casino
Targeting the Crypto Betting Community With Niche Influencer Strategy
Campaign Overview
Evo.io Casino sought to reach a niche but highly valuable audience: the crypto-native betting community. Octomedia built a targeted network of 25 crypto-igaming channels on Twitch and Kick, delivering authentic demos of provably fair games and crypto deposit flows that resonated deeply with this high-LTV segment.
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Market Challenge
Reaching crypto-native bettors requires authentic engagement with a deeply skeptical, highly informed audience that can immediately identify and dismiss inauthentic marketing approaches. The crypto iGaming community demands proof over promises: technical credibility, transparent game mechanics, and genuine integration with Web3 ecosystems. Evo.io needed an acquisition channel capable of building trust through education rather than traditional promotional messaging — in a segment where poor creative execution can actively damage brand perception.
Strategy & Execution
Octomedia built a network of 25 crypto-focused iGaming channels chosen specifically for their credibility within blockchain and Web3 communities. Creators led detailed walkthroughs of Evo.io's crypto deposit process and provably fair game mechanics — educational content formats that build the trust essential for conversion in this audience segment. Campaign messaging emphasised exclusive first-deposit Bitcoin bonuses. Reach was extended through strategic partnerships with cryptocurrency wallet podcasts and YouTube channels, placing Evo.io in front of crypto-native audiences who were already engaged with digital asset ecosystems.
25
Streamers Deployed
Twitch, Kick
Platforms
Global
Target GEO
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Campaign Performance Breakdown
25
Influencers & Streamers
$120K
Campaign Budget
1K+
First-Time Deposits
~$104
Cost Per FTD (CPA)
23%
Reg → FTD Rate
Global
Primary Market
Acquisition Funnel
Conversion Performance vs. Industry Benchmarks
Industry benchmark data sourced from Octomedia internal portfolio analysis across 40+ campaigns (2024–2025).
Results & Performance Analysis
The crypto-focused campaign attracted 5,000 new registrations, with 1,150 converting to first-time depositors — a 23% conversion rate. While the cost per FTD of $104 reflected the premium required to reach a specialised audience, the lifetime value profile of crypto bettors — characterised by higher average deposits, stronger retention, and lower chargeback rate — more than justified the investment. The educational content format outperformed standard promotional content in terms of both engagement duration and conversion rate, establishing a replicable framework for Evo.io's ongoing influencer activity in the crypto-native betting segment.
1K+ verified FTDs
Acquired at ~$104 CPA with a 23% registration-to-deposit rate — on a total budget of $120K.
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Key Takeaways
Educational content consistently outperforms promotional content in the crypto betting segment
Credibility within Web3 communities must be earned through authentic product demonstrations
Bitcoin bonus incentives are baseline expectations for crypto audience conversion, not differentiators
Wallet podcast partnerships provide access to crypto-native audiences that iGaming channels alone cannot reach
Crypto bettor LTV is measurably higher — premium CPAs are justified by long-term player value
Explore Further
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