Case Study 06
SwiftCasino Sportsbook
Champions League Synergy Generates 35% Depositor Conversion in the UK
Campaign Overview
SwiftCasino Sportsbook partnered with Octomedia to capture high-intent European bettors during UEFA Champions League nights. By pairing 25 football and casino content creators with exclusive bonus codes and live bet-building sessions, we transformed peak sporting moments into a steady stream of verified depositors.
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Market Challenge
The UK sportsbook market during major European football competitions is simultaneously the most lucrative and most contested period for player acquisition. Every operator increases spend during Champions League nights, driving up CPAs across all channels. SwiftCasino needed a differentiated acquisition strategy that would convert high-intent football bettors at competitive CPAs during peak competition windows — without simply outbidding competitors on programmatic inventory.
Strategy & Execution
Octomedia partnered with 25 creators spanning both football commentary and casino content verticals, creating a hybrid audience that combined genuine sportsbook intent with casino awareness. Creators ran live bet-building sessions using SwiftCasino's platform in real time during matches, demonstrating product features organically rather than through traditional ad reads. Exclusive "UEFA World Cup" bonus codes were embedded in streams and tracked via UTM parameters for granular attribution. High-production broadcast overlays, animated score predictors, and halftime interactive polls kept viewers engaged during natural breaks in match action.
25
Streamers Deployed
KICK, Twitch, YouTube
Platforms
UK
Target GEO
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Campaign Performance Breakdown
25
Influencers & Streamers
$200K
Campaign Budget
3K+
First-Time Deposits
~$71
Cost Per FTD (CPA)
35%
Reg → FTD Rate
UK
Primary Market
Acquisition Funnel
Conversion Performance vs. Industry Benchmarks
Industry benchmark data sourced from Octomedia internal portfolio analysis across 40+ campaigns (2024–2025).
Results & Performance Analysis
The Champions League-aligned campaign generated approximately 8,000 registrations, of which 2,800 converted to depositing players — a 35% conversion rate driven by the exceptional quality of sportsbook-intent traffic. At a cost per FTD of $71, the campaign aligned with premium industry benchmarks while delivering a 3× to 4× return on total spend within the following months. The live, in-match content format proved particularly effective at driving immediate decision-making, with conversion spikes observed during halftime windows and post-goal moments when viewer engagement peaks. SwiftCasino Sportsbook immediately extended the partnership for the following tournament season.
3K+ verified FTDs
Acquired at ~$71 CPA with a 35% registration-to-deposit rate — on a total budget of $200K.
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Key Takeaways
Live bet-building sessions during matches are the highest-converting content format for sportsbook acquisition
UTM-tracked exclusive bonus codes provide granular attribution that validates campaign ROI
Hybrid football/casino creator rosters expand addressable audience beyond core sportsbook intent
Halftime and post-goal windows deliver conversion spikes that well-timed CTAs can capture
Champions League campaigns should be extended across the full tournament cycle for compounding effect
Explore Further
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