# iGaming influencer campaign brief template

Use this working template before contacting creators. Replace every bracketed field. It is a planning document, not legal advice or a promise of a fixed Octo Media Group package.

## 1. Campaign decision
- Operator and licensed entity: [name]
- Product and permitted destination URL: [URL]
- Business objective: [one measurable outcome]
- Campaign market(s): [country/province/state]
- Campaign dates and blackout dates: [dates]
- Budget ceiling and currency: [amount]
- Internal owner and final approver: [roles]

## 2. Eligible audience
- Minimum age: [age required by market/platform]
- Permitted geographies: [list]
- Excluded geographies: [list]
- Audience evidence required: [dashboard fields and period]
- Suitability exclusions: [for example youth-skewed content]

## 3. Creator and channel fit
- Platform and format: [live/video/short-form/community]
- Required category or subject expertise: [details]
- Brand-safety conflicts: [competitors/topics]
- Verification before contracting: [identity, audience, policy, disclosures]

## 4. Deliverables and acceptance
For each deliverable record: format, quantity, length, live/publish window, required talking points, prohibited claims, CTA, destination, disclosure placement, draft due date, approval deadline, and make-good rule.

## 5. Creative boundaries
- Required factual statements: [approved copy]
- Claims requiring evidence: [list/source]
- Prohibited themes or mechanics: [list]
- Responsible-gambling message: [approved wording]
- Disclosure wording and on-screen duration: [requirements]
- Creator freedom: [what may be adapted]

## 6. Approval workflow
1. Creator submits concept by [date/channel].
2. Brand/compliance responds within [hours].
3. Creator submits final asset or run-of-show by [date].
4. Named approver records approve/change/reject and rationale.
5. Material live changes follow [escalation process].

## 7. Tracking and reporting
- Creator ID/campaign ID: [IDs]
- UTM or referral-link convention: [values]
- Promo code and collision rule: [code/rule]
- Qualified registration and FTD definitions: [definitions]
- Attribution window and precedence: [rule]
- Deduplication order: [for example account ID then click ID then code]
- Reporting cadence and cohort maturity dates: [dates]
- Consent, retention and access controls: [owner/policy]

## 8. Rights and payment
- Organic usage: [channels/term/territory]
- Paid usage or whitelisting: [channels/term/territory]
- Editing and derivative rights: [scope]
- Exclusivity: [named competitors/category/term/territory]
- Fee model: [fixed/CPA/revenue share/hybrid]
- Payment trigger and timing: [terms]
- Cancellation, reschedule and make-good: [terms]

## 9. Final launch gate
- [ ] Operator and destination eligible in each market
- [ ] Platform permits the exact content and link path
- [ ] Audience evidence meets the brief
- [ ] Claims, disclosure and responsible-gambling copy approved
- [ ] Tracking tested end to end with a non-production record
- [ ] Rights, reporting, payment and dispute terms signed

Template updated 20 September 2026. Recheck current platform and regulator requirements before launch.